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The design of sneakers

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7. The Nike Air Force 1, the perfect white canvas

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An embroidered logo, a two-colored sole or a canvas upper, that is all you need to consecrate a new model with the magical term « collab » and write the famous « x » between the brand and the associated entity. Collaborations between sportswear brands and other brands, stores, artists or even popular tv shows have exploded in the last twenty years. Not a day goes by without a new collaboration being announced, to the point it becomes almost impossible to assess their number. As subjects of sophisticated marketing strategies, they arouse the fever of collectors and fuel the resale market. But, are they real artistic collaborations? The example of the Air Force 1s is symptomatic. Initially designed in white with only a Swoosh and a gray strap, the pair imagined by Bruce Kilgore and released in 1982, has become one of the brand’s favorite blank page, and has been produced in several thousands of different versions. They cover the walls of this room.
 


"The Nike Air Force 1, the perfect white canvas" - Exhibition Playground - The design of sneakers, 2020
© Alastair Philip Wiper



Air Force 1 ‘Mita’, Nike x Mita sneakers, 2004
Collection Tex Lacroix
© madd-bordeaux

 


Air Force 1 Notting Hill Carnival, 2003
Collection Tex Lacroix
© madd-bordeaux



Air Force 1 Busy P, Nike x Busy P, 2008
Collection Pedro Winter 
© madd-bordeaux


Which Air Force 1 collab suits you best ?
Try the Instagram filter Air Force 1 @madd_bordeaux
Discover your Air Force 1 collab perfect match with the on line filter AF1 on madd-bordeaux and share your experience @madd_bordeaux