5. StockX, the stock exchange for sneakers
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“StockX, the stock exchange for sneakers” - Exhibition Playground - The design of sneakers, 2020
© Alastair Philip Wiper
Collectors born before 1980s remember that they could stride across towns or even take a fl ight to fi nd a rare model, a size or a colorway nobody (ever) had. With internet, everything changed: the creation of Ebay, specialized forums and resale websites disrupted the approach to collecting and gave birth to a new sneaker culture, with its own codes and vocabulary. Released in 2005 for 200 dollars, the quote of the Nike Dunk NYC Pigeon is today about 25,000 euros on StockX, the main online platform dedicated to sneakers resale. By guaranteeing the authenticity of the products to the buyers and offering a system similar to the stock market, StockX revolutionized the resale market. Prices may vary depending on the rarity and the size of a model. Nearly 30,000 models are available. Three years after its creation in 2016, the Detroit-based company is valued at a billion dollars and counts among its shareholders the rapper Eminem or the actor Mark Wahlberg.
Air Jordan 1 Retro High Colette (F&F), Nike x colette, 2018
Collection Sarah Andelman
© madd-bordeaux
Dunk High Wu-Tang, Nike, 1999
Collection Tex Lacroix
© madd-bordeaux
Dunk SB Low Zoo York, Nike SB x Zoo York, 2002
Sneakers Museum, Marseille
© madd-bordeaux
NikeCraft Mars Yard Shoe 2.0 Tom Sachs Space Camp, Nike x Tom Sachs, 2017
Collection Pierre-Henri Foulon
© madd-bordeaux
Ultraboost Uncaged, Adidas x Parley for the Oceans, 2016
Collection Jacques Chassaing
© madd-bordeaux
Blazer Mid Wolf Grey Serena « Queen », Nike x Off-White, 2018
Collection Aurélie Julien Collectible
© madd-bordeaux